Internet Marketing and Business Tips, with concentrations on Search Engine Marketing, Social Networks, and Internet Programming advice from The Search Artist: Joseph Franklyn McElroy
From magazine "Open" issue September 2001 - "The McElroys kick open the doors of old business models and capitalize on what they believe."
When embarking upon a web operations strategy, Corporate Performance Artists believes in adopting a best practices approach that would benefit the organization the most. We believe there are 9 steps you should follow to achieve quality web operations:
Commit to specific objectives to make sure your site and operations acheive what you want achieve.
Set Performance Benchmarks to evaluate the success of your operations and to help plan for future redevelopment based on decisions made from analysis of real-world data.
Conduct user needs analysis to make sure your external and internal audience get what the want and what they need.
Use the appropriate marketing mix to convert visitors into customers or constituents.
Test and refine the design to ensure ease of use and efficiency of navigation.
Use a Content Management System to enable your staff to publish content easily and quickly, thus avoiding reliance on technical specialists and publishing bottlenecks.
Write content in web-friendly format to make it easy for users to get what they want and for search engines to find you.
Evaluate your site performance by measuring against benchmarks, thus finding ways to improve your operations.
Redevelop site operations to better meet your user's needs and your organization objectives.
