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White Cap Marketing

Internet Marketing and Business Tips, with concentrations on Search Engine Marketing, Social Networks, and Internet Programming advice from The Search Artist:
      Joseph Franklyn McElroy

From magazine "Open" issue September 2001 - "The McElroys kick open the doors of old business models and capitalize on what they believe."

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Sunday, December 11, 2005

Link Building Blog - Patrick Gavin and Andy Hagans on link marketing

If you ever ask me what my favorite link building method is, you may be surprised to learn that it's article syndication. It's worked for me before, and it's worked for many of my clients, as well.

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posted by joseph mcelroy @ 10:14 PM 0 comments


Friday, December 09, 2005

What Is Search Engine Optimization?

As you set up your business Web site and research how to attract new customers, you will no doubt come across the phrase "search engine optimization." But what, exactly, does it mean?


posted by joseph mcelroy @ 10:44 PM 0 comments


Thursday, December 08, 2005

What does it cost to get 99% uptime?

Jeremy Wright purports a common misconception about new companies doing business online: That you need 99.999% uptime or you are toast. Not so. Basecamp does not have that. I think our uptime is more like 98% or 99%. Guess what, we’re still here!

Wright correctly states that those final last percent are incredibly expensive. To go from 98% to 99% can cost thousands of dollars. To go from 99% to 99.9% tens of thousands more. Now contrast that with the value. What kind of service are you providing? Does the world end if you’re down for 30 minutes?


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posted by joseph mcelroy @ 5:02 PM 0 comments




iTunes Signature Maker

iTunes Signature Maker (iTSM) analyzes your music collection and creates a short audio signature to represent who you are and what you listen to. After it checks your system configuration and asks you a few simple questions, iTSM will spend a few minutes analyzing your collection and generating the audio signature.

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posted by joseph mcelroy @ 4:55 PM 0 comments


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