Ever wonder what determines the order in which ads appear on your site? Then you've wondered about the Google AdWords ad ranking system. AdWords is the advertising platform thousands of advertisers use to place their ads on the Google network. Once an ad is in the AdWords system, it competes against other ads to appear on relevant pages in the AdSense network. It's through this real-time dynamic auction system that ads are ranked. Those ads with the highest Ad Rank at any given moment are displayed on your site.
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.
In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. This is why a well-designed ad outperforms one that's thrown together using intuition alone
