If your business model is too massive, unformed, or hitting a brick wall, I can help you find a core story and essential selling point. Or more specifically, in the current business climate, you need to have a great deal flexibility in your business model. This means you need to identify the core components of your business, which must remain consistent, and the complementary components of your business, which can be switched in and out depending upon business conditions.
For example, if you have a publishing company dedicated to news and information about opera music, a core component of your business is acquiring content about opera music. Complementary components might include 1) getting content by paying for it 2) getting content via a community model, 3) getting content from historical sources, 4) getting content from feeds. Other Complementary components related to revenues might include 1) making money from subscriptions, 2) making money from advertising, 3) making money from product sales, 4) making money from sponsorships. Once you identify the core and complementary components, you then design the best model you can, operate it, and as business conditions change, switch complementary components as needed.
I think a problem every performance has is getting more customers–folks to their shows. If musicians do publicity, send out posters, have internet marketing, and try to think up a very special angle on a show, how do they get folks to come out to their gigs? There are so many concerts, and folks don't have a ton of money.
It's amazing that organizations like freedomworks can get crazy people to do negative things at town hall meetings, but if someone is offering beauty to the world, it's hard to get people to pay attention. How do I personalize this to potential audiences and get the same results (attendance-wise) that negative organizations do?
I have a performer who is opening for a classic rock performer in Connecticut this September, and we're making a lot of phonecalls, plus sending notes to our friends on myspace in the region. The angle we're using is "you're getting a discount on the ticket if you use our artist's name, and also that these are two incredible performers for this event."
We're contacting everyone, even my myspace friends for this. Is this a good enough angle? Our goal is to get a minimum of 30 folks to the show.
Comment by Anne Leighton — August 16, 2009 @ 10:41 pm