Recently I was invited to join an alumni networking group – but this time it wasn’t an invitation from my alma mater, Duke University. It was from my ex-employer, IBM. IBM’s venture into employee alumni networking got its start in Europe, and is now making its way across the Big Pond to America. [...]

Ok. I have to have fun with this blog or I will never get serious about it. Does that make sense? Here is how it is going to work. I am going to write off-the-cuff posts like this, generally give you a stream of consciousness thoughts-of-the-day or new ideas or [...]

The assault is on. You have your list of premium keywords for your industry – the ones that literally make your mouth water. You’ve optimized for them organically and you are banking your PPC campaign on them, too. These perfect keywords are not going to come to you without a fight; there’s just [...]

PodCamp Boston 2, the New Media Community UnConference, will be at the Boston Convention and Expo Center October 26 – 28, 2007. If you’re a blogger, podcaster, social networker, or new media enthusiast, register for FREE at PodCampBoston.org.read more | digg story

Many people in the SEM (Search Engine Marketing) business have gotten very good at implementing vertical marketing strategies for their clients. They know how to drill down and grab every keyword configuration uncovered by their keyword research. Even with all of their research, their organic optimization methods and their paid search techniques, it can [...]