Ok. I have to have fun with this blog or I will never get serious about it. Does that make sense? Here is how it is going to work. I am going to write off-the-cuff posts like this, generally give you a stream of consciousness thoughts-of-the-day or new ideas or jokes or whatever. Like for example, the change of the blog name into something fun and writing this post itself represent a new tactic I am executing. To attract visitors by being more approachable and funny. But still demonstrating my expertise, as there will be weekly (or more often) posts of a more formal nature like the one below. To get those posts, I have a weekly think tank session with Francesca Yates over at FreeLanceWriters.us who pushes and prods me into spilling out some words of wisdom which she then translates into something legible. I hope this all works.