In my August 23, 2007 blog on Corporate Alumni Networking, I mentioned that I had recently joined an alumni networking group that IBM created specifically for ex-employees like me. This group focuses on business networking and making potentially rewarding connections with other people who share the common experience of having worked for IBM. [...]
September 17, 2007
September 8, 2007
Best Little Blog: Behavioral Marketing – Take Notice
Best Little Blog: Behavioral Marketing – Take Notice
For years behavioral targeting has been kept in the background, almost as a secret weapon only used in times of need. Only recently has the mass market started to take note of the power and efficiency in better targeting consumers, truly maximizing marketing dollars. Did anyone catch the [...]
