On November 1 and 2, 2007, the Federal Trade Commission will host a Town Hall entitled “Ehavioral Advertising: Tracking, Targeting, and Technology.” The event will bring together consumer advocates, industry representatives, technology experts, and academics to address consumer protection issues raised by the practice of tracking consumers’ activities online to target advertising – or “behavioral [...]

Do people care enough about consumer packaged goods (CPG) to go online and search for their websites? A recently released study of online search habits says, without a doubt, they do.
The study is a joint project of ComScore, SEMPO (Search Engine Marketing Professional Organization) Proctor and Gamble and Yahoo, and it’s creating quite a [...]

The mad scramble for building reciprocal links with anybody that has a pulse and a website should now be officially labeled as a waste of time. Google is no longer impressed when they see that your pet supplies site has a meaningless, reciprocal link with a riverboat casino. Their search algorithms are so intelligent they [...]

There are lots of analytics programs on the market these days that give us a “fly on the wall” picture of how site visitors behave as they wander around websites. It’s all great information for fine-tuning our sites and knowing which pages need more work. We can even tell which pages led to an [...]