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White Cap Marketing Internet Marketing and Business Tips, with concentrations on Search Engine Marketing, Social Networks, and Internet Programming advice from The Search Artist:
Joseph Franklyn McElroy
From magazine "Open" issue September 2001 - "The McElroys kick open the doors of old business models and capitalize on what they believe."
Tuesday, October 16, 2007
Behavioral Marketing - SEO’s New Sales Force
There are lots of analytics programs on the market these days that give us a "fly on the wall" picture of how site visitors behave as they wander around websites. It’s all great information for fine-tuning our sites and knowing which pages need more work. We can even tell which pages led to an order or a request for information or a newsletter sign-up. What we haven’t known is what to do when a visitor leaves the site without taking any recordable action.
Chasing Sales beyond the Site
Wouldn’t it be amazing to be able to follow those lost prospects "out the door and down the street," tap them on the shoulder, and remind them of a special deal that they may have missed when they were on your site? Wouldn’t it be cool to convert those lost prospects into buyers after they’ve gone on to other sites?
Now there is a smart way to do just that, and Corporate Performance Artists knows how to make it happen for your sites.
More Chances to Make the Sale
How is this possible, you ask? By adding behavioral marketing to your SEO strategy. Corporate Performance Artists is able to tap into a network of super sites that draw the highest traffic on the Internet. Social networking sites like MySpace and YouTube, and international shopping centers like Ebay. We now have the ability to put a piece of code called a cookie on every visitor that doesn’t buy or take a recordable action on your site. That code follows them around the Internet. When they visit sites in our network, we are able to tap them on the shoulder over and over again with a banner ad about your company. The ad is customized with a special offer that gives them another compelling reason to buy from you. Imagine the power of your ads popping up when your site visitors are on eBay or MySpace. Imagine being able to convert "lost traffic" into found customers.
Intriguing, isn’t it?
Give us a call, and we’ll tell you more about this powerful, behavioral marketing tool that can enhance the impact of your SEO program. Now you don’t have to lose the sale just because your prospects left your site.
posted by joseph mcelroy @ 6:50 PM
 
1 Comments:
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At 2:10 PM,
joseph mcelroy said...
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check out woodbridge investments post
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JG Wentworth Competitor worth considering who sells structured settlements. They are Woodbridge Investments LLC
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