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White Cap Marketing

Internet Marketing and Business Tips, with concentrations on Search Engine Marketing, Social Networks, and Internet Programming advice from The Search Artist:
      Joseph Franklyn McElroy

From magazine "Open" issue September 2001 - "The McElroys kick open the doors of old business models and capitalize on what they believe."

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Tuesday, July 24, 2007

How I can Help

If your business model is too massive, unformed, or hitting a brick wall, I can help you find a core story and essential selling point. Or more specifically, in the current business climate, you need to have a great deal flexibility in your business model. This means you need to identify the core components of your business, which must remain consistent, and the complementary components of your business, which can be switched in and out depending upon business conditions.

For example, if you have a publishing company dedicated to news and information about opera music, a core component of your business is acquiring content about opera music. Complementary components might include 1) getting content by paying for it 2) getting content via a community model, 3) getting content from historical sources, 4) getting content from feeds. Other Complementary components related to revenues might include 1) making money from subscriptions, 2) making money from advertising, 3) making money from product sales, 4) making money from sponsorships. Once you identify the core and complementary components, you then design the best model you can, operate it, and as business conditions change, switch complementary components as needed.


posted by joseph mcelroy @ 7:01 PM 0 comments


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