I was recently talking to Donna.about my rededicated effort to be "human" in my approach to life. As opposed to being "animal," I intend to communicate more clearly to myself the actual results I desire from my actions. For example, when I eat something I really want to achieve health and well-being, not fullness and emotional support.
"Human" communication is also important when writing your SEO content. Think about it. What is the desired result of your marketing campaign? To communicate your message to other humans who will buy from you.
Nasty, keyword stuffed prose just won't accomplish your desired outcome. Traffic is important, sales feeds your babies. So no matter where you plan to put content, make sure it is human readable.