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White Cap Marketing

Internet Marketing and Business Tips, with concentrations on Search Engine Marketing, Social Networks, and Internet Programming advice from The Search Artist:
      Joseph Franklyn McElroy

From magazine "Open" issue September 2001 - "The McElroys kick open the doors of old business models and capitalize on what they believe."

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Monday, March 31, 2008

Spreading the Message

As well as being a marketer and programmer, I am an artist. So I always keep my eyes open for those special talents who create something that inspires viral linking on the Internet. This video below is especially effective for me

It combines talent with Design and SEO in a enjoyable delivery that is going to get this guy noticed. Bravo for an inspiring effort and demonstrating the power of talent in marketing.


posted by joseph mcelroy @ 4:32 PM 0 comments


Wednesday, March 12, 2008

The Stag at the Water's Edge

I just recently had a discussion with someone where I stated that creativity is on the dark side of human nature. They were shocked, and I was somewhat surprised myself. But as I thought about it, I realized that this dark side is not equivalent to evil. What I meant is that creativity is about solving problems that don't have a well illuminated path towards a solution.

The process of creativity intrigues me. I have made a study of it. I get very passionate about creative problem solving. And what I find fascinating is that many people, if not most people, are afraid to go into the dimly lit world where creativity awaits. I am not alone in this observation. David White, a creativity consultant, observes in his book "The Heart Aroused" that in the ancient poem Beowulf, a stag about to run into a deep lake, instead prefers to stand and die. The fear of the deep, dark waters was more intimidating than fear of death. He likens the edge of the lake to the edge of our fear.

I want to offer you assistance of myself and the other Corporate Performance Artists to face that edge. We have dove deep into the lake of creativity. In Art, Technology, and Business. And unlike Beowulf, who hides his sword, we do not hide the tools that make us successful. We help you learn and understand from what we accomplish.

While the pool of creativity from which we can offer services is large, I will give you some specific areas that we are immediately prepared to help:
  • Search Engine Optimization - driving more targeted traffic to your web site.
  • Custom Web Development - building web sites, ecommerce, and applications for the Internet
  • Rich Internet Applications - creating state-of-the-art media and database applications for the web and desktop
  • Business Development and Market Research - helping you plan your Internet Business
  • Online Reputation Management and Fundraising - for non-profits raising their game.
We take on a very few client partners, preferring to give exclusivity with an appropriate reward. We are currently seeking to add another relationship. We are seeking fee based or revenue share relationships. Some equity opportunities might be accepted. We also seek to work with non-profits that want to increase their online fundraising.

Our track record includes: building major systems for Fortune 500 companies, helping launch a CAFM startup that was purchased by a larger company, raising several million for a dot-com that became profitable, creating the technology for a successful online retailer, and launching a print on demand solution. Currently we are helping a music and a media startup. We also have several SEO client partners doing very well.

We need another client partner. Are you wanting to dive deep into the pool? Give me a call at 646-334-1885.


posted by joseph mcelroy @ 5:03 PM 0 comments


Friday, March 07, 2008

Woodbridge Investments LLC

Hey Lottery Winners! A good client of mine, Woodbridge Investments LLC has been offering great deals to help you get cash for your annuities.

Even though I write this blog post as part of an SEO strategy, thus demonstrating some of the techniques of the trade, I also have found that the people over at Woodbridge to be genuinely friendly and concerned about being a good service provider. I would trust them with my financial matters.

For more about Woodbridge , check out their testimonials or get their D&B profile: Woodbridge Investments LLC


posted by joseph mcelroy @ 10:34 AM 0 comments


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