Just not in the copy. In order to generate more revenue, Google is kicking up a controversial strategy to allow competitors to use each others trademarks in the keywords that cause ads to surface when people search for such things as brand names. Starting June 4, 200 countries (including the USA - see list here). This opens up new strategies for combined SEO and PPC campaigns, as research shows that 20% of clicks for brand name searches will actually go to comparison sites if one is available. Read more…
Being that more and more companies are beginning to utilize the value of keywords, this could provide for some interesting and controversial marketing endeavors.
Comment by Lauren Palazzo — July 2, 2010 @ 12:13 pm