The Search Artist
Joseph Franklyn McElroy

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June 24, 2009

Banner Ads Drive Search

Filed under: marketing — Tags: — joseph-franklyn-mcelroy @ 3:22 pm

Online Publishers Association has published a study on Banner Ads and how they affect search. This is really important information for marketers who track how effective are their Display Ads because they might be missing critical information in their calculations[...]

June 18, 2009

Influence Drive Optimize

Filed under: marketing, seo — Tags: — joseph-franklyn-mcelroy @ 3:08 pm

Over the last year we have been working closely with Corinthian Media, a media buying firm, to develop SEO programs for some of it’s clients. Especially in the Direct Response arena. Over that time, I have come to realize how much we in the Internet space often ignore the fact that a vast [...]