Contour Adjustable Bed launches site and I comment on PRWeb service usability.
February 10, 2010
New Website for Structured Settlement Client RSL Funding
New website for our client RSL Funding LLC.
February 7, 2010
Direct Response Branding
Direct Response used as Branding during Super Bowl 2010 – Call Barney Stinson.
February 6, 2010
Transfering Blogger site to WordPress
Blogger.com just recently announced it was going to no longer support FTP publishing as of March 23, 2010. This post discusses the steps I took to transfer my blog to a Word Press system [...]
June 24, 2009
Banner Ads Drive Search
Online Publishers Association has published a study on Banner Ads and how they affect search. This is really important information for marketers who track how effective are their Display Ads because they might be missing critical information in their calculations[...]
June 18, 2009
Influence Drive Optimize
Over the last year we have been working closely with Corinthian Media, a media buying firm, to develop SEO programs for some of it’s clients. Especially in the Direct Response arena. Over that time, I have come to realize how much we in the Internet space often ignore the fact that a vast [...]
May 15, 2009
This blog is published on Amazon Kindle (pending approval)
I just went through a very simple process to publish my blog to the Amazon Kindle platform! A beta program that went live Wednesday allows my RSS feed to be available in the Kindle Store. I am still pending approval, but have high hopes that I will be accepted. You have to have your Tax [...]
May 14, 2009
Trademark Keywords can be used in Google Ad compaigns
Just not in the copy. In order to generate more revenue, Google is kicking up a controversial strategy to allow competitors to use each others trademarks in the keywords that cause ads to surface when people search for such things as brand names. Starting June 4, 200 countries (including the USA – see list here). [...]
May 13, 2009
Google Introduces Rich Snippets
Google helps users find pages by showing them a small sample of content on page – this is called the “snippet.” Google uses a variety of techniques to create snippets and give users relevant information about what they’ll find when they click through to visit a site. Well, Google just recently announced Rich Snippets, a [...]
