In a study conducted by JupiterResearch, 61% of shoppers reluctant to make certain purchases can be positively influenced by online shopping resources, especially online [...]

So, with the economy in a downturn, what are some possible tips for search marketers?
Have Clear Economic Targets– Determine how aggressively or how conservatively you should be advertising and stick to your numbers. Before throwing more money at generating traffic, make sure your pages have high conversion rates.
Shift Dollars Into The Strongest Channel–This may mean [...]

I was recently talking to Donna.about my rededicated effort to be “human” in my approach to life. As opposed to being “animal,” I intend to communicate more clearly to myself the actual results I desire from my actions. For example, when I eat something I really want to achieve health and well-being, not fullness and [...]

When you go to pick a hosting account for your website, if you intend to get search engine results do not use a shared IP account. Get a hosting package that provides a unique IP for your domain.
Not only do you avoid being blocked by corporate firewalls because someone else sharing the same IP is [...]

As well as being a marketer and programmer, I am an artist. So I always keep my eyes open for those special talents who create something that inspires viral linking on the Internet. This video below is especially effective for meIt combines talent with Design and SEO in a enjoyable delivery that is going to [...]

I just recently had a discussion with someone where I stated that creativity is on the dark side of human nature. They were shocked, and I was somewhat surprised myself. But as I thought about it, I realized that this dark side is not equivalent to evil. What I meant is that creativity is about [...]

In last week’s blog, I talked about the surprising findings of a major study of online consumer behavior, “The Digital Shelf: the Opportunity for Search Marketing in Consumer Packaged Goods.” Statistics illustrated that consumers are going online in record numbers to find ordinary consumer products such as baby foods, dish detergents, skin care products.
Search [...]

On November 1 and 2, 2007, the Federal Trade Commission will host a Town Hall entitled “Ehavioral Advertising: Tracking, Targeting, and Technology.” The event will bring together consumer advocates, industry representatives, technology experts, and academics to address consumer protection issues raised by the practice of tracking consumers’ activities online to target advertising – or “behavioral [...]

Do people care enough about consumer packaged goods (CPG) to go online and search for their websites? A recently released study of online search habits says, without a doubt, they do.
The study is a joint project of ComScore, SEMPO (Search Engine Marketing Professional Organization) Proctor and Gamble and Yahoo, and it’s creating quite a [...]

The mad scramble for building reciprocal links with anybody that has a pulse and a website should now be officially labeled as a waste of time. Google is no longer impressed when they see that your pet supplies site has a meaningless, reciprocal link with a riverboat casino. Their search algorithms are so intelligent they [...]