url=’http://www.corporatepa.com/blogger/2007/10/behavioral-marketing-seo%e2%80%99s-new-sales-force.html’;There are lots of analytics programs on the market these days that give us a “fly on the wall” picture of how site visitors behave as they wander around websites. It’s all great information for fine-tuning our sites and knowing which pages need more work. We can even tell which pages led to an [...]

url=’http://www.corporatepa.com/blogger/2007/09/best-little-blog-behavioral-marketing-take-notice.html’;Best Little Blog: Behavioral Marketing – Take Notice
For years behavioral targeting has been kept in the background, almost as a secret weapon only used in times of need. Only recently has the mass market started to take note of the power and efficiency in better targeting consumers, truly maximizing marketing dollars. Did anyone catch the [...]

url=’http://www.corporatepa.com/blogger/2007/08/corporate-alumni-social-networking-groups.html’;Recently I was invited to join an alumni networking group – but this time it wasn’t an invitation from my alma mater, Duke University. It was from my ex-employer, IBM. IBM’s venture into employee alumni networking got its start in Europe, and is now making its way across the Big Pond to America. [...]

url=’http://www.corporatepa.com/blogger/2007/08/about-the-change.html’;Ok. I have to have fun with this blog or I will never get serious about it. Does that make sense? Here is how it is going to work. I am going to write off-the-cuff posts like this, generally give you a stream of consciousness thoughts-of-the-day or new ideas or [...]

url=’http://www.corporatepa.com/blogger/2007/08/long-tail-keywords.html’;The assault is on. You have your list of premium keywords for your industry – the ones that literally make your mouth water. You’ve optimized for them organically and you are banking your PPC campaign on them, too. These perfect keywords are not going to come to you without a fight; there’s just [...]

url=’http://www.corporatepa.com/blogger/2007/08/podcamp-boston-2-is-october-26-28-2007.html’;PodCamp Boston 2, the New Media Community UnConference, will be at the Boston Convention and Expo Center October 26 – 28, 2007. If you’re a blogger, podcaster, social networker, or new media enthusiast, register for FREE at PodCampBoston.org.read more | digg story

url=’http://www.corporatepa.com/blogger/2007/08/what-is-your-seo-strategy-missing-with-%e2%80%9cone-way-thinking%e2%80%9d.html’;Many people in the SEM (Search Engine Marketing) business have gotten very good at implementing vertical marketing strategies for their clients. They know how to drill down and grab every keyword configuration uncovered by their keyword research. Even with all of their research, their organic optimization methods and their paid search techniques, it can [...]

url=’http://www.corporatepa.com/blogger/2007/07/how-i-can-help.html’;If your business model is too massive, unformed, or hitting a brick wall, I can help you find a core story and essential selling point. Or more specifically, in the current business climate, you need to have a great deal flexibility in your business model. This means you need to identify the core components of [...]

url=’http://www.corporatepa.com/blogger/2007/06/marketing-for-slow-summer-months.html’;Summer is a bad time for my business. On the one hand I am eager to be outside fishing or swimming or doing something fun. On the other hand, my potential clients seem to be doing the same thing. The phones are dead, the traffic on the web site goes down, the network meetings [...]