You have heard of “Other People’s Money?” Well we believe in “Other People’s Web Site.” The power of the World Wide Web for business comes not only from what you can build, but how you can leverage what other people have built.
For example, this blog is managed by Blogger, yet the content is displayed upon our website (www.corporatepa.com) as part of our dynamic content strategy. Dynamic content is important so that we achieve higher search results on search engines. We can be sure that our blog contents are spidered (included in search engines) because Blogger is owned by Google. It is a nice little circle, see?
To provide better customer service, we also integrate Google maps onto our site, allowing customers and prospects to easily locate our offices. And we often integrate Ebay into our ecommerce offerings.
There are many more examples, yet the concept is the same. When we design a web business, we stay focused on the core functions of the company as translated onto the web. We also endeavor to make the web business part of the network of companies doing business on the web. Like in the physical world, who you do business with, who you partner with, can be very instrumental in the success of that web business.
And you will be surprised how easy it is to integrate – and more importantly – how little it costs! Many of these larger companies make their services available via APIs and SDKs. For Free!
It is best to design this into your strategy from the beginning, so that you don’t waste time and resources. This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .
