On November 1 and 2, 2007, the Federal Trade Commission will host a Town Hall entitled “Ehavioral Advertising: Tracking, Targeting, and Technology.” The event will bring together consumer advocates, industry representatives, technology experts, and academics to address consumer protection issues … Continue reading →

Do people care enough about consumer packaged goods (CPG) to go online and search for their websites? A recently released study of online search habits says, without a doubt, they do.The study is a joint project of ComScore, SEMPO (Search … Continue reading →

The mad scramble for building reciprocal links with anybody that has a pulse and a website should now be officially labeled as a waste of time. Google is no longer impressed when they see that your pet supplies site has … Continue reading →

There are lots of analytics programs on the market these days that give us a “fly on the wall” picture of how site visitors behave as they wander around websites. It’s all great information for fine-tuning our sites and knowing … Continue reading →