Google helps users find pages by showing them a small sample of content on page – this is called the “snippet.” Google uses a variety of techniques to create snippets and give users relevant information about what they’ll find when they click through to visit a site. Well, Google just recently announced Rich Snippets, a new presentation of snippets that applies Google’s algorithms to highlight structured data embedded in web pages.
Read more at Official Google Webmaster Central Blog: Introducing Rich Snippets
Read more at Official Google Webmaster Central Blog: Introducing Rich Snippets
