Category Archives: television

Traditional Media / Digital Media – Which is the Wolf in Sheep’s Clothing?

Posted on January 11, 2012 by Joseph Franklyn McElroy

media in wolfs clothing

Over the years we have hear how digital media is going to eat traditional media’s lunch. That the industry is being disrupted. However according to many recent posting by experts, perhaps that prediction is entirely false. Continue reading →

Posted in marketing, television | Comments Off

Direct Response Branding

Posted on February 7, 2010 by Joseph Franklyn McElroy

searching for Barney

Direct Response used as Branding during Super Bowl 2010 – Call Barney Stinson. Continue reading →

Posted in marketing, television | Comments Off