http://www.corporatepa.com/blogs Conversations about Principled, Effective Community Building Strategies Tue, 14 May 2013 03:29:15 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.corporatepa.com/blogs/2013/05/massive-seo-updates-to-google-coming-soon http://www.corporatepa.com/blogs/2013/05/massive-seo-updates-to-google-coming-soon#comments Tue, 14 May 2013 02:49:40 +0000 Joseph Franklyn McElroy http://www.corporatepa.com/blogs/?p=970 Google just recently taped a new round of webmaster videos, and Matt Cutts made a complete Video on the upcoming SEO updates to Google – which look extensive. The highlights: 1) Deploying the next version of Penquin Update – Comprehensive … Continue reading →]]> http://www.corporatepa.com/blogs/2013/05/massive-seo-updates-to-google-coming-soon/feed 0 http://www.corporatepa.com/blogs/2013/05/anatomy-of-a-social-media-business-conversation http://www.corporatepa.com/blogs/2013/05/anatomy-of-a-social-media-business-conversation#comments Tue, 07 May 2013 00:53:31 +0000 Rich Jachetti http://www.corporatepa.com/blogs/?p=962 Conversations have common threads. Whether the conversation is personal or about business, or the conversation is conducted in person, on the phone, or online, the elements of a conversation are essentially the same. But, most business people are still stuck … Continue reading →]]> http://www.corporatepa.com/blogs/2013/05/anatomy-of-a-social-media-business-conversation/feed 0 http://www.corporatepa.com/blogs/2013/05/community-metrics-useful-measures-for-your-growth-and-success http://www.corporatepa.com/blogs/2013/05/community-metrics-useful-measures-for-your-growth-and-success#comments Thu, 02 May 2013 00:27:51 +0000 Joseph Franklyn McElroy http://www.corporatepa.com/blogs/?p=948 So I have been working with UltraLight Startups on a community for Energy/Clean Tech. One of the very first question I was asked is how do you measure the “success” of a community.  Relying about my own experience and from … Continue reading →]]> http://www.corporatepa.com/blogs/2013/05/community-metrics-useful-measures-for-your-growth-and-success/feed 0 http://www.corporatepa.com/blogs/2013/04/community-helps-weather-google-algorythm-changes http://www.corporatepa.com/blogs/2013/04/community-helps-weather-google-algorythm-changes#comments Tue, 23 Apr 2013 02:00:10 +0000 Joseph Franklyn McElroy http://www.corporatepa.com/blogs/?p=935 So we are not the only Web Marketing company that has realized the fundamental need for companies engaged in SEO marketing to start implementing various community building strategies.  The fine people of SEOMoz have a writer named Mackenzie Fogelson who … Continue reading →]]> http://www.corporatepa.com/blogs/2013/04/community-helps-weather-google-algorythm-changes/feed 0 http://www.corporatepa.com/blogs/2013/04/a-companys-role-in-a-community http://www.corporatepa.com/blogs/2013/04/a-companys-role-in-a-community#comments Tue, 23 Apr 2013 01:15:12 +0000 Joseph Franklyn McElroy http://www.corporatepa.com/blogs/?p=768 When planning a companies involvement in a community, it is important to consider to what it extent it must fulfill various roles in the community. These roles can demonstrate shared values, help empower the community, or help manage the growth … Continue reading →]]> http://www.corporatepa.com/blogs/2013/04/a-companys-role-in-a-community/feed 2 http://www.corporatepa.com/blogs/2013/04/creating-shared-value-long-term-thinking-on-markets-competition-and-business-management http://www.corporatepa.com/blogs/2013/04/creating-shared-value-long-term-thinking-on-markets-competition-and-business-management#comments Tue, 16 Apr 2013 04:06:27 +0000 Joseph Franklyn McElroy http://www.corporatepa.com/blogs/?p=744 Well I am elated and I didn’t win the lottery.  On Research Friday (I segment my days and given them names for the tasks I want to do) I was browsing around to refine my process for determining “shared values” … Continue reading →]]> http://www.corporatepa.com/blogs/2013/04/creating-shared-value-long-term-thinking-on-markets-competition-and-business-management/feed 0 http://www.corporatepa.com/blogs/2013/04/is-your-community-or-marketing-site-dragging-perhaps-it-is-toxic-links http://www.corporatepa.com/blogs/2013/04/is-your-community-or-marketing-site-dragging-perhaps-it-is-toxic-links#comments Tue, 16 Apr 2013 04:06:12 +0000 Joseph Franklyn McElroy http://www.corporatepa.com/blogs/?p=739 Did you know that there is a way for dastardly spammers and competitors to actually harm the reputation and traffic of your website?  Yep, I am afraid we exist in such a world and it is all Google’s fault   … Continue reading →]]> http://www.corporatepa.com/blogs/2013/04/is-your-community-or-marketing-site-dragging-perhaps-it-is-toxic-links/feed 0 http://www.corporatepa.com/blogs/2013/04/what-is-community-marketing-and-how-to-start http://www.corporatepa.com/blogs/2013/04/what-is-community-marketing-and-how-to-start#comments Wed, 03 Apr 2013 16:06:39 +0000 Joseph Franklyn McElroy http://www.corporatepa.com/blogs/?p=721 The values of the Community and how your business can communicate that it shares these values.  People like to do business with other people with whom they share common concerns. The emotional code of the Community that represents the main … Continue reading →]]> http://www.corporatepa.com/blogs/2013/04/what-is-community-marketing-and-how-to-start/feed 0 http://www.corporatepa.com/blogs/2013/03/social-media-the-activists-have-some-cool-new-tools http://www.corporatepa.com/blogs/2013/03/social-media-the-activists-have-some-cool-new-tools#comments Mon, 25 Mar 2013 23:22:15 +0000 Joseph Franklyn McElroy http://www.corporatepa.com/blogs/?p=710 This last weekend I got a last second opportunity to attend Organizing New York  which brought together hundreds of leaders, organizers, fundraisers, techies and activists to share collective wisdom. Featured tracks focused on online organizing, grassroots fundraising, civic engagement and … Continue reading →]]> http://www.corporatepa.com/blogs/2013/03/social-media-the-activists-have-some-cool-new-tools/feed 0 http://www.corporatepa.com/blogs/2013/02/5-things-to-check-weekly-for-seo-in-2013 http://www.corporatepa.com/blogs/2013/02/5-things-to-check-weekly-for-seo-in-2013#comments Fri, 08 Feb 2013 20:15:36 +0000 Joseph Franklyn McElroy http://www.corporatepa.com/blogs/?p=695 Keeping up with your site’s SEO is a lot like tending a garden. You plant the best seed you can find in the best soil you know, apply water, and then watch white-knuckled as your seeds sprout. Will there be … Continue reading →]]> http://www.corporatepa.com/blogs/2013/02/5-things-to-check-weekly-for-seo-in-2013/feed 0