Business in New York Diary
Just not in the copy. In order to generate more revenue, Google is kicking up a controversial strategy to allow competitors to use each others trademarks in the keywords that cause ads to surface when people search for such things … Continue reading
Google helps users find pages by showing them a small sample of content on page – this is called the “snippet.” Google uses a variety of techniques to create snippets and give users relevant information about what they’ll find when … Continue reading
So, with the economy in a downturn, what are some possible tips for search marketers?Have Clear Economic Targets– Determine how aggressively or how conservatively you should be advertising and stick to your numbers. Before throwing more money at generating traffic, … Continue reading
I was recently talking to Donna.about my rededicated effort to be “human” in my approach to life. As opposed to being “animal,” I intend to communicate more clearly to myself the actual results I desire from my actions. For example, … Continue reading
When you go to pick a hosting account for your website, if you intend to get search engine results do not use a shared IP account. Get a hosting package that provides a unique IP for your domain.Not only do … Continue reading
There has always been a recurring controversy in the technical world – “are good programmers born or are they made?” Essentially the responses vary between “there are superstars and the rest don’t matter” and “let machines do all the coding … Continue reading
As well as being a marketer and programmer, I am an artist. So I always keep my eyes open for those special talents who create something that inspires viral linking on the Internet. This video below is especially effective for … Continue reading
I just recently had a discussion with someone where I stated that creativity is on the dark side of human nature. They were shocked, and I was somewhat surprised myself. But as I thought about it, I realized that this … Continue reading
In last week’s blog, I talked about the surprising findings of a major study of online consumer behavior, “The Digital Shelf: the Opportunity for Search Marketing in Consumer Packaged Goods.” Statistics illustrated that consumers are going online in record numbers … Continue reading
