Social Media. It’s everywhere. People are so busy tweeting about the fire, they forget to evacuate the building first. Family members are keeping tabs on everyone–grandparents, distant relatives and siblings near and far are staying connected from their Facebook pages. Your favorite restaurants, cafes and local watering holes are now Google Plus (Google+)-ing vs Yelping (due no doubt to some companies abandoning Yelp in favor of Google+ and Google Places because of Yelp’s allegedly predatory practices). And your best friend’s homemade cupcakes are selling like crazy thanks to her Pinterest page. With all the buzz in cyberspace, it’s hard to tell sometimes what’s hot and what’s falling faster than home land line service. To that end, I’ve put together some thoughts on what’s happening currently in today’s social media space:
- Pinterest – Finally – social media that appeals to women! Not that plenty of gals aren’t using other sites, but Pinterest, with its visual aspect, and the fact that it was originally blog-based (it began as a way to share blog content) has really hit a nerve with female fans. Marketers are starting to take notice of Pinterest’s popularity, too, creating contests and giveaways based solely on the platform and increasing brand recognition and sales along the way. Seems like everybody is pinning these days!
- Apps – With the explosion of smartphones and tablets making mobile technology a very hot thing, designers are busy creating apps for just about everything. There are apps for teaching your kids how to read, apps for creating a grocery list, apps for editing photos, even an app to help you organize all your apps! Customized apps are becoming a big thing, too. Businesses are designing apps that allow you to use their products and services more easily. For example, one of the tax prep companies has designed an app that allows you to snap a photo of any receipt you pay. That info is then stored and can then be downloaded directly into their computerized accounting programs. No more stuffing receipts into shoe boxes till tax time. Although, there’s probably an app for that, too.
- LinkedIn – long recognized as the social network for professionals, has recently re-vamped its offerings by introducing redesigned company pages which will allow updated functionality for companies to promote important content to the top of their update stream. This new functionality will give additional marketing opportunities to companies who are looking to build brand awareness, illustrate products and services, and better engage its followers with prominently featured posts and status updates. In case you haven’t noticed, the LinkedIn app has grown in popularity as it has been expanded to and improved for use on the iPad, iPod touch, iPhone and Android.
- Google for buyer research – Potential customers are no longer turning to Google for pre-sale research. Amazon has surpassed the big G in that department. In fact, 84% of buyers now say they turn to Amazon for product info and reviews before they make a new purchase. And for many, those big purchases are also being made FROM Amazon. So, the next time you need a new computer or you want to send a unique gift, head to Amazon. Everyone else is (Great way to sell your products, too).
- Money-making blogs – WordPress alone lists 77 million blogs on its platform. That doesn’t count the 40 or so million on Tumblr, or the countless free blogs on Blogger.com The blogosphere is getting pretty crowded, and it’s getting harder and harder to make money with a newly created blog. You can use a blog to attract sales to your company’s site, but you can’t count on the blog to bring in much money of its own anymore.
Social media remains a powerful source for sharing news and information, as well as being apart of the the conversation of your choice. Though it changes rapidly by way of new services offerings, platforms and apps, it effectively allows users to jump out there and say something with the possibility of engaging whoever might be listening.Google+