Facebook has quickly become part of everyone's vernacular. Where just a few years ago, a business would have seemed archaic if they didn't have a website, these days a business who does not have a Facebook presence is usually seen as obsolete.
Still skeptical? Look at these statistics:
- Facebook is by far the most visited website with over 500 million active users.
- 50% of users log into Facebook on any day.
- The average user has 130 friends (meaning, more or less 130 possible impressions when someone interacts with your page and it shows up on their wall).
- Overall, users spend 700 billion minutes per month on Facebook.
- Besides the question of exposure, a properly maintained Facebook page offers a multitude of marketing perks:
Manages Your Brand Image
Facebook Pages offer a great way to easily manage your brand’s image and give potential customers or clients a quick and easy idea of what you are all about. It is important to have a closely monitored, active and spam free Facebook page that can be a platform of discovery for people who go to it.
In addition, many companies are able to use their Facebook pages to help with customer service, as it is an easy place for customers to find and contact you. It’s really great when your fans see that there is an actual person behind the Facebook page responding to comments and posts. This is another reason why it’s important to have a well curated page to catch and quickly respond to any interaction.
Creates Links to Your Website
Facebook pages offer a great opportunity to drive your fans to your site. You can post site updates, products, events, news etc. to your Facebook wall for all your fans to see.
Becomes a Source of Information
With a Facebook Page, it’s easy to fall on the spam side of the promotion line. These days, people are so desensitized to information, it’s important to come from a genuine place. Therefore, Facebook Pages should also be used to promote relevant and interesting information and news from other sources besides your website. This will help your overall brand image, and show your fans that you really care about them and your industry, and not just self-promotion.
Interacts With Your Audience
Facebook offers so many opportunities to connect with others in your community, whether that is restaurateurs, personal injury, women’s interest, the list can go on and on!
Social Media Management is a key ingredient in CorporatePA's integrated Strategic Marketing Services.