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Direct Mail, Purls, and IMB |
As any experienced direct mailer knows, nothing
is more frustrating than waiting for the mail to arrive... Counting
down the days and weeks until it is delivered at destination. During
this time period marketers often fret, concerned there was an error
during fulfillment, unsure of an offer's performance, waiting for those
results to start coming in.
For bulk-rate business mail,
oftentimes delivery dates can vary nationwide by as much as two weeks,
adding uncertainty, frustration, and concern about results to date.
Fortunately those days are over, as real-time postal tracking for
first-class and bulk mail has finally arrived, and is currently
available in the CorporatePA cross-media suite.
CorporatePA has partnered
with the United States Postal Service (USPS) to offer Postal Tracking
using Intelligent Mail Barcodes (IMBs). The IMB is the next generation
of USPS® barcode technology used to sort and track letters and flats.
IMB technology combines the capabilities of the POSTNET barcode and the
PLANET Code® barcode into one unique barcode.
Using IMBs it's now possible to track mail movement and delivery
throughout the United States. This exciting new technology acts as an
individual tracking code for every piece of direct mail you send out,
alerting you each time a mail piece is scanned — at each regional hub,
down to the local post office. Based on this data we are able to track
with extreme accuracy the exact date each mail piece arrives in-home.
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Keywords: the Language of Search |
If you've been following our newsletters, you already know that an
expert keyword strategy is central to any online marketing campaign.
But what exactly are keywords and how are they chosen?
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Leveraging the Longtail for Sales |
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 Long tail search engine marketing refers to the practice of drawing vistors to a website by targeting less popular search queries. “The Long Tail” in SEM refers to the bottom 80% of keywords or phrases related to a product or service.
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Reporting: Quantifying Your SEO Campaign |
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 A professional approach to SEO provides outstanding ROI over the life
of a website. Yearly market studies by SEMPO.org have found that the
heads of marketing at large corporations consistently rank SEO in the
top 3 in terms of ROI.
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The Press Release--SEO's Booster Shot |
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 In recent years Press Releases, traditionally one tool among many for media marketers, have taken on a whole new role in the world of Search Engine Marketing. The SEO press release is nothing less than a booster shot!
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