Five Key Ways To Increase Visibility at a Bargain!
Advice for The Thrifty Marketer
Despite the economic downturn, the marketing mix for companies has never been more rich—largely due to the unprecedented growth of social networks. Now more than ever, your budget will go farther online. Social media and online marketing have forged a new spirit of collaboration in all aspects of the marketing process, as well as how business is conducted. 
I. Digital Content
This is a time where you can upgrade your content for a reasonable price, driving down the cost of costly brochures and collateral materials. Tools such as videos, podcasts, webcasts and online newsletters have become more accessible. Look for consultants and freelancers on Craigslist. There is a lot of talent around at reasonable rates. Invest in a low-cost, in-house video studio. Be your own spokesperson and star in your own video. Use the talent in your organization. You'll be surprised how many techies rise to the occasion when they feel like they're in show biz. Then post the results on social networks.
II. Blogs
Create a blog on your company website and encourage employees to create their own blogs or comment on industry blogs. Blogs are not only the authentic and authoritative voice of your business, the are cheap to write and publish. Microblogs such as Twitter are beginning to find their way into corporate marketing. It's an innovative way to position your company as an expert, as well as manage your reputation.
III. Virtual Events
Travel and conference budgets will be slashed—an outcome of the the current downturn. This represents a significant opportunity to reach your target through virtual trade shows and interactive webcasts. In addition, many clients and employees will greatly appreciate the convenience of reduced meetings. To save time and expense, conduct a number of internal and external meetings remotely via videoconferencing.
IV. Social Network
FaceBook is no longer just for kids, but for marketers. Tactics such as creating a company fan page, keeping in touch with clients, joining informal networks, posting videos, research, whitepapers, information on new product introductions and coupons are an essential part of any sound marketing strategy.
V. Search Engine Optimization / Search Engine Marketing
SEO/SEM has emerged as one of the most cost-effective marketing tools. Optimizing your Web pages to include strategic keyword search terms will lead to long-term gains in ROI. Paid search results are also a cheap and efficient way to generate traffic. Target your market effectively by carefully choosing keyword terms that define your product among each target demographic.
An effective and efficient Internet marketing strategy is the wisest investment you can make in tough economic times. Not only will you save money while growing your business, you may even reconnect with that best friend from grammar school.
I did.
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