Important Internet, Technology, and Marketing Industry News
Focused on the objective to create a great piece of content, Larry Kim gets noticed by the Wall Street Journal.
Google Updates and Filters Deliver Panda, Penguin and Exact Match Domains ALL @ Once
New algo change on Google, meant to reduce "low-quality" search results, leads to exact match domains strategy.
Matt Cutts released a video commenting on Schema.org markup and how it helps SEO.
If you're on the web, you need to be concerned with the page speed of your site...the amount of time it takes to load a page. One concern is for usability. Another is that page speed is factored into your page rankings on search engines.
Sharing Our Strategy for Your Success
As 2011 and a new decade begin in earnest, we at CorporatePA have been thinking a lot about what we do and the reason we do it. Outlined below are the four pillars that form the base of our online marketing strategy, as well as the defining philosophy, the "roof" of that strategy.
We hope you'll read this and gain a better understanding of who we are and what we want to do for you.
As a webmaster with a burgeoning internet-based business venture, the ongoing quest to generate optimal profits is always at the top of your mind. Keeping up with the latest ways to advertise is only the tip of the iceberg, much to the surprise of many younger start ups. Online marketing is both an art and a science to behold, and is best executed with the assistance of an expert marketer.
OMMA Magazine ran another article on the financial viability of Social media phenomenon Twitter. The article focuses on the problems traditional advertisers have using Twitter as a platform for direct marketing. Here at Corporate PA we employ social networks such as Facebook and Twitter less directly but more successfully for two purposes: targeting market segments and directing traffic.
Celebrations are premature, but Google took the first step recently toward a new world of SEO technology by proposing standards for crawlers to read AJAX, asynchronous server-side programming techniques used by developers for faster multimedia web content. The inability of search engines to read AJAX has long held back top SEO firms from using the technology in their SEO web design. If Google starts developing AJAX-literate crawlers, Microsoft is sure to follow, bringing about a whole new age of integrated, multimedia Search Engine Marketing.
One of the earliest models of internet advertising, Paid Search (or Pay Per Click) remains a vital force in Search Engine Marketing today. A year-long study concluded in June 2009 found the conversion rate for customers visiting a site from a paid search link was 30-50% higher on average than for sites found through organic search.
Combined with a comprehensive keyword strategy, intensive tracking and management and compelling creative copy, paid search can be immensely helpful particularly to newer businesses or companies without an established online presence in their markets.
Microsoft launched its new search engine Bing last month, increasing their market share, though not necessarily winning over Google users. Only time will tell whether Bing gains permanent ground in the search market, but regardless, sitepoint.com ran a nice article on the implications for SEO.