What Types of Internet Marketing are Effective for Marketing Revenue?
As a webmaster with a burgeoning internet-based business venture, the ongoing quest to generate optimal profits is always at the top of your mind. Keeping up with the latest ways to advertise is only the tip of the iceberg, much to the surprise of many younger start ups. Online marketing is both an art and a science to behold, and is best executed with the assistance of an expert marketer.
Commonplace Types of Internet Marketing:
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click Advertising)
- PPM (Pay-Per-Impression Advertising)
- Social Media Business Presence
Post-Modern Forms of Online Marketing:
- LSI
- Conversion Optimization
- Social Media Optimization
- A/B Testing
The Classics Are Still Working
The commonly known methods of online marketing still prove fruitful and must not be neglected, if you are to keep up with today's competitive Search Engine Optimization (SEO) refers to a form of internet marketing wherein every aspect of your site, landing page, backlinks and other content are optimized—with specific keywords and keyword density—for greater potential of high ranking in organic search results. Businesses on the web which enlist digital marketing firms to help them employ this strategy methodically are still seeing an increase in targeted traffic.
PPC (Pay-Per-Click) is a form of advertising campaign where ads are placed on third-party sites, but the advertiser only pays when prospective buyers click the ads. With this method, the advertiser never pays for those who merely “see” the ads and are not interested.
PPM (Pay-Per-Mile, also known as “Pay Per Impression”) is a term used for ad campaigns where the advertiser pays for every 1000 impressions. This essentially translates to paying for “exposure,” regardless of whether the ads are clicked or not. This is an excellent way to instill branding.
Social Media Presence is considered to be as fundamental now as having a website was at the dawn of the “.com boom” in the late 1990's. If your company does not exist on the most popular social media sites and news sites, you are simply not “in the game,” by the standards of today's web marketing elite.
Breaking the Internet Marketing Barrier with New Methods
If the sheer prospect of keeping up is not enough for your thriving business spirit, you ought to consider truly getting ahead, with help from the latest methods of online marketing. Many new and existing businesses are finding the “old way” to be not only stale, but increasingly less effective. Today, the need for a professional internet marketing company is seeing a comeback, due to the over-congested, cutthroat state of the e-commerce marketplace.
LSI (Latent Semantic Indexing) is, in the most basic terms, a method of using not only keywords but also synonyms and strategically related words, in order to generate additional search traffic. This method saw a quick flash of popularity in the end of the last decade, but was quickly dismissed as mythical. It is now seeing a major comeback, as webmasters realize that search engines are onto their clinical, often “forced” keyword usage—and now “content is King.” This means that you can no longer throw a bunch of keywords into randomly written web content and expect this to yield a long term traffic boost. LSI is now becoming a standard way to “prove” that your content is genuine and relevant to the field relating to your target keywords.
Conversion Optimization is a form of online marketing which entails the modification of content to convert neutral web traffic into real sales numbers. This is argued by many in recent years as not only SEO's favorite cousin, but also the king of online success. Certainly, generating a high visitor count (the primary goal of SEO) that is targeted is a necessity. Without conversion optimization, however, your visitors may come... and go—just as soon as they arrived—often without making a purchase or so much as even signing up for your mailing list. This term is often used in direct correlation to the almighty Conversion Rate (CR) a ratio (or percentage) of sales to visitors which every savvy webmaster aspires to maximize.
Social Media Optimization (SMO) is the modification of social media content in such a way that drives traffic, and ultimately revenue. This is important, as many webmasters are discovering a lack of interest—and sometimes a lack of numbers—amongst those who Like, Follow or otherwise connect with them on social media sites.
A/B Testing is a technique used by online marketing companies to research what ad copy and type, and what blend of marketing strategies works best for their clients. Essentially, this is a way to identify your overall marketing “sweet spot.” The A/B Testing approach takes time and can be costly at the outset, but the advantage in terms of overall ROI (Return On Investment) outweighs any potential downsides. Without the implementation of this strategy, a majority of a company's potential online success could remain untapped.
One Size Does Not Fit All
Each online business will take a different approach. The key is to enlist an online marketing expert (or firm) who can properly target your ideal niche—one who can nail that magical combination of both traditional and cutting edge internet marketing techniques. This will cause your bottom line to skyrocket, experienced sustained growth, and even experience exponential increases over time.
Online Video: The Influence Builder
Over the past few years, online engagement and user influence has deepened with the increasing popularity of media and video sites. A specific tool that is a strong "influence" builder is online video marketing .
New Report Illustrates the Need for a Strategic Online Marketing Plan
A recent survey by Cone Inc. found most Americans--81%--use the internet before deciding to buy recommended products or services to verify recommendations, specifically through researching information on products & services (61%), reading user reviews (55%) or searching ratings websites such as Consumer Reports (43%).
Read more: New Report Illustrates the Need for a Strategic Online Marketing Plan
The Four Pillars of Internet Marketing
Sharing Our Strategy for Your Success
As 2011 and a new decade begin in earnest, we at CorporatePA have been thinking a lot about what we do and the reason we do it. Outlined below are the four pillars that form the base of our online marketing strategy, as well as the defining philosophy, the "roof" of that strategy.
We hope you'll read this and gain a better understanding of who we are and what we want to do for you.
The Facebook-Bing Thing
Social search is fast becoming the future of online marketing, as search engines and social networks rush to integrate their technologies into a profitable advertising model. Search engine market research has long made glaringly apparent the power of the "like" button as a tool for both gathering user data and a more targeted marketing strategy, as web users are evidently many times more likely to read about a product or service online if it's already been recommended by their friends.
Internet Marketing: The Four Pillars
Sharing Our Strategy for Your Success
As 2011 and a new decade begin in earnest, we at CorporatePA have been
thinking a lot about what we do and the reason we do it. Outlined below
are the four pillars that form the base of our online marketing
strategy, as well as the defining philosophy, the “roof” of that
strategy.
We hope you'll read this and gain a better understanding of
who we are and what we want to do for you.
Bing vs Google: The Boxing Match
Which one should we root for? Neither, says Adam Sponder
Looking at the history of any household name in any industry, it can be safely said that no large company has a truly spotless reputation. This phenomenon is a product of our capitalist system: entrepreneurs are invariably forced to sacrifice a certain element of integrity in order to attain success. Upon doing so, the option to 'give back' to the world at large is put on the table – often, it is those who are recession-proof that are most prone to engage in fits of altruism. It is human nature at its finest to be 'good' when times are good and 'bad' when times are bad.
Paid Search: It Can Work for You
One of the earliest models of internet advertising, Paid Search (or Pay Per Click) remains a vital force in Search Engine Marketing today. A year-long study concluded in June 2009 found the conversion rate for customers visiting a site from a paid search link was 30-50% higher on average than for sites found through organic search.
Combined with a comprehensive keyword strategy, intensive tracking and management and compelling creative copy, paid search can be immensely helpful particularly to newer businesses or companies without an established online presence in their markets.
The Press Release: SEO's Booster Shot
In recent years Press Releases, traditionally one tool among many for media marketers, have taken on a whole new role in the world of Search Engine Marketing. The SEO press release is nothing less than a booster shot!
Reporting: Qualifying Your SEO Campaign
A professional approach to SEO provides outstanding ROI over the life of a website. Yearly market studies by SEMPO.org have found that the heads of marketing at large corporations consistently rank SEO in the top 3 in terms of ROI.
Leveraging the Longtail for Sales
Long tail search engine marketing refers to the practice of drawing vistors to a website by targeting less popular search queries. "The Long Tail" in SEM refers to the bottom 80% of keywords or phrases related to a product or service.
Influence Drive Optimize
A New Marketing Paradigm
The intersection of traditional and social media is forming a new marketing paradigm with digital and search engine marketing transforming how consumers research and buy products. At CorporatePA, we know that in order for any type of marketing to be productive, the digital landscape has to be optimized to effectively capture the leads driven by all efforts. We define this new process of marketing as Influence, Drive, Optimize.
Seven Copywriting Tips for B2B SEO
The prospect of writing successful, engaging business-to-business content is enough to make even professional copywriters quake with fear. How do you eloquently explain the finer technical processes of your business while simultaneously marketing your creative savvy? Add SEO into the mix and it's even more challenging. Fortunately, our staff here at Corporate Performance Artists have compiled a few pointers to help you write outstanding B2B copy:
SEM: The Online Response Center
At CorporatePA, we have a unique approach to Search Engine Marketing. We view SEM not as a media channel, but as a Response Center. Our collective experience and research into the interdependence of modern media have lead to the discovery of a new cross-channel marketing paradigm we call Influence, Drive, Optimize.
