SEO Marketing: Optimize Your Corporate Communications
SEO firms often have the reputation of relying on technical tricks and methods that exploit search engine behavior in order to get results. At Corporate PA, we believe that employing a solid content strategy, in cooperation with tried and tested industry techniques, is the simplest and most effective way to build and maintain long-term site rankings and boost online influence.
Our experience has shown that consistently generating optimized online content:
- Increases user engagement
- Drives traffic to your website through by increasing your keyword rankings
- Positions your business as an authority in your field
- Provides venues for links and expansion of brand
At Corporate PA, we employ a variety of different strategies for optimized content:
Web Content
Establishing a consistent regimen of relevant keyword copy is the bread and butter of SEO Marketing content strategy. Adding fresh content not only boosts the ranking of your landing page; it can enhance the entire site by providing a place for internal links and, if updated frequently and consistently, can ultimately establish your site as an “authority” with search engines. For best results, a landing page should be updated as often as possible with at least 25% new content consistent with the overall “theme” as established by the keywords and descriptions chosen for your page.
Press Releases
A timely press release distributed through an online wire service can act like an SEO booster shot, giving you front-page rankings for your keywords, broadcasts on newsfeeds and blogs, and backlinks from high-ranking news and other “authority” websites almost overnight. Press Releases follow very strict guidelines for formatting (varying only slightly by distributor) and are usually written in a formal news style. Distributors set a limit on links per page so keyword phrases must be targeted for best results and used sparingly.
E-zine Articles
Similarly, submitting an article to e-zines is an easy way to gain valuable inbound links to your site from authority sources. Additionally, the accumulation of backlinks to your site from these sites (which are indexed frequently by Google) has a ripple effect on your site's own rankings.
External Blogs
A well-maintained blog on a popular site such as Blogger and Wordpress is a great way to drive traffic to your website. Choose a topic related to a segment of your business, and offer helpful advice and tidbits, personal stories, news or opinions. Blogs are a good opportunity for your writers to get creative: blog style is usually loose and informal. The inbound links to your website are also useful to your SEO efforts.
