Paid Search: It Can Work for You

One of the earliest models of internet advertising, Paid Search (or Pay Per Click) remains a vital force in Search Engine Marketing today. A year-long study concluded in June 2009 found the conversion rate for customers visiting a site from a paid search link was 30-50% higher on average than for sites found through organic search.

Combined with a comprehensive keyword strategy, intensive tracking and management and compelling creative copy, paid search can be immensely helpful particularly to newer businesses or companies without an established online presence in their markets.

Why it Works

Paid Search is both the fastest way to increase traffic to your website and an extremely effective tool for finding and targeting new customers. Continuing advancements in search engine technology combined with the increasing availability of demographics and data on web consumers have made paid search targeting more precise than ever before, increasing efficiency and ROI. Recent innovations include geo-specific search for local businesses, and social search which employs user-generated content to refine your ad's target market.

How it Works

Paid search allows you to define any budget and track the effectiveness of your spending. As with organic search, paid search results are triggered by keywords entered by the user. Advertisers either pay a set price or bid on popular keywords for their target market, but are only charged "per click" as users click through to their website.

Paid Search Management

A Pay Per Click campaign is only as good as the Search Engine Marketing company that manages it. At Corporate PA, we employ a discovery process that ensures our clients set the most effective keywords and targets for their business before their campaign begins, and our comprehensive activity reports and insights allow clients to supervise the ongoing management of their campaigns. Using our more than 10 years of Search Engine Marketing expertise, we help our customers get the the results you want, reliably and profitably. So if you want top-of-the-page results for your business in no time, start with a Paid Search campaign from Corporate PA.