As a webmaster with a burgeoning internet-based business venture, the ongoing quest to generate optimal profits is always at the top of your mind. Keeping up with the latest ways to advertise is only the tip of the iceberg, much to the surprise of many younger start ups. Online marketing is both an art and a science to behold, and is best executed with the assistance of an expert marketer.
Commonplace Types of Internet Marketing:
- SEO (Search Engine Optimization)
- PPC (Pay-Per-Click Advertising)
- PPM (Pay-Per-Impression Advertising)
- Social Media Business Presence
Post-Modern Forms of Online Marketing:
- Conversion Optimization
- Social Media Optimization
- A/B Testing
The Classics Are Still Working
The commonly known methods of online marketing still prove fruitful and must not be neglected, if you are to keep up with today's competitive Search Engine Optimization (SEO) refers to a form of internet marketing wherein every aspect of your site, landing page, backlinks and other content are optimized—with specific keywords and keyword density—for greater potential of high ranking in organic search results. Businesses on the web which enlist digital marketing firms to help them employ this strategy methodically are still seeing an increase in targeted traffic.
PPC (Pay-Per-Click) is a form of advertising campaign where ads are placed on third-party sites, but the advertiser only pays when prospective buyers click the ads. With this method, the advertiser never pays for those who merely “see” the ads and are not interested.
PPM (Pay-Per-Mile, also known as “Pay Per Impression”) is a term used for ad campaigns where the advertiser pays for every 1000 impressions. This essentially translates to paying for “exposure,” regardless of whether the ads are clicked or not. This is an excellent way to instill branding.
Social Media Presence is considered to be as fundamental now as having a website was at the dawn of the “.com boom” in the late 1990's. If your company does not exist on the most popular social media sites and news sites, you are simply not “in the game,” by the standards of today's web marketing elite.
Breaking the Internet Marketing Barrier with New Methods
If the sheer prospect of keeping up is not enough for your thriving business spirit, you ought to consider truly getting ahead, with help from the latest methods of online marketing. Many new and existing businesses are finding the “old way” to be not only stale, but increasingly less effective. Today, the need for a professional internet marketing company is seeing a comeback, due to the over-congested, cutthroat state of the e-commerce marketplace.
LSI (Latent Semantic Indexing) is, in the most basic terms, a method of using not only keywords but also synonyms and strategically related words, in order to generate additional search traffic. This method saw a quick flash of popularity in the end of the last decade, but was quickly dismissed as mythical. It is now seeing a major comeback, as webmasters realize that search engines are onto their clinical, often “forced” keyword usage—and now “content is King.” This means that you can no longer throw a bunch of keywords into randomly written web content and expect this to yield a long term traffic boost. LSI is now becoming a standard way to “prove” that your content is genuine and relevant to the field relating to your target keywords.
Conversion Optimization is a form of online marketing which entails the modification of content to convert neutral web traffic into real sales numbers. This is argued by many in recent years as not only SEO's favorite cousin, but also the king of online success. Certainly, generating a high visitor count (the primary goal of SEO) that is targeted is a necessity. Without conversion optimization, however, your visitors may come... and go—just as soon as they arrived—often without making a purchase or so much as even signing up for your mailing list. This term is often used in direct correlation to the almighty Conversion Rate (CR) a ratio (or percentage) of sales to visitors which every savvy webmaster aspires to maximize.
Social Media Optimization (SMO) is the modification of social media content in such a way that drives traffic, and ultimately revenue. This is important, as many webmasters are discovering a lack of interest—and sometimes a lack of numbers—amongst those who Like, Follow or otherwise connect with them on social media sites.
A/B Testing is a technique used by online marketing companies to research what ad copy and type, and what blend of marketing strategies works best for their clients. Essentially, this is a way to identify your overall marketing “sweet spot.” The A/B Testing approach takes time and can be costly at the outset, but the advantage in terms of overall ROI (Return On Investment) outweighs any potential downsides. Without the implementation of this strategy, a majority of a company's potential online success could remain untapped.
One Size Does Not Fit All
Each online business will take a different approach. The key is to enlist an online marketing expert (or firm) who can properly target your ideal niche—one who can nail that magical combination of both traditional and cutting edge internet marketing techniques. This will cause your bottom line to skyrocket, experienced sustained growth, and even experience exponential increases over time.