The Four Pillars of Internet Marketing
Sharing Our Strategy for Your Success
As 2011 and a new decade begin in earnest, we at CorporatePA have been thinking a lot about what we do and the reason we do it. Outlined below are the four pillars that form the base of our online marketing strategy, as well as the defining philosophy, the "roof" of that strategy.
We hope you'll read this and gain a better understanding of who we are and what we want to do for you.
Technology
At CorporatePA, we believe that technology is not a platform for business so much as a ladder—a tool for continuous growth where each step opens up a new level for companies to expand their customer base.
Years ago, we at CorporatePA made a decision to build our company on a platform of open-source tools, such as the content management software Joomla, trusting in the Internet age ideal that freely shared source code leads to superior innovation through collaborative development.
Today, that decision has paid off, as thriving networks of creative open-source developers such as the Mozilla Foundation begin to outpace their proprietary competitors in a race to invent new, flexible tools for growing the online economy.
CorporatePA remains at the forefront of the open-source movement. Our developers are currently collaborating on a project to integrate the scalable, document-oriented MongoDB Database system into Joomla's software—a project with limitless potential that has attracted the attention (and investment) of none other than Microsoft.
Our technology is both fast and easy to use, cutting-edge and customizable. Whatever your website needs are, we can deliver with our combination of out-of-the-box programming and outside-the-box custom development. We promise you won't be stymied with a website that's inflexible and difficult to use.
Social
The 21st century web is no longer a medium for consumption of information only. Today's Internet users employ the web to communicate and share ideas in increasingly groundbreaking ways. At CorporatePA, we believe that to compete in the online marketplace businesses must maintain an Internet "presence" that can interact with potential customers and meet their needs in real time.
An online presence on Facebook or Twitter not only keeps your brand visible, but provides a vehicle for "influencers"--viral internet users with a large network of friends who literally do your marketing for you. Our research indicates a viral Twitter or Facebook post can reach a wider audience through influencers faster than a television advertisement.
Social networks are so ubiquitous now as to no longer require explanation, but the idea of an Internet marketing company maintaining a constant online "personality" for your company is still new. CorporatePA is proud to be one of the leading innovators in this social media marketing revolution.
Search
For most search engine marketing companies, SEO is the dry science of obtaining high rankings on a Google page. But for us, attaining high rankings for you is just one of our goals.
At CorporatePA we view search marketing as the art and science of determining the needs and fears of an endless pool of customers-in-waiting. In our ten years of experience as a New York SEO firm, we've refined our search marketing strategies in order to cast the widest possible net of links, keywords and content, artfully created to respond to each client's unique customer base.
CorporatePA's own "discovery" process refers to the research we employ to discover:
- who our clients' potential customers are,
- what they're searching for
- where to find them, and
- how to drive them to buy
We use these insights creatively to anticipate your customers' search queries and drive them to your website, employing targeted landing page funnels with quality marketing content crafted to address their needs and quell the fears that stand in the way of taking the action to buy.
Our results go beyond the Google page, right into your corporate account, and it shows.
Public Relations and Reputation
Cutting-edge technology, social media marketing and a strategic SEO plan are just some of the means to an important end: building your online reputation. At CorporatePA, we believe a company's online brand image should be authoritative and inspire confidence in the consumer, while remaining friendly and approachable.
Our New York Web Design experts will build you an attractive, easy-to-navigate site that enhances your company image while making information easily accessible to your visiting customers. Our creative copywriters build your online reputation both on and off your website with carefully crafted press releases, e-zine articles and newsletters that drive traffic through targeted landing page funnels to your conversion goals. And our social media management campaigns respond to your customers in real time through Twitter, Facebook and other online media.
Our Press Release partners include PRWeb, a service which distributes optimized, hyperlinked press releases to major news and media outlets, providing an invaluable source of authoritative keyword links to your website. We also employ Press Release Point, a free service, for additional online distribution.
Our Philosophy
Together, these four pillars—Technology, Social, Search and PR—are the foundation of CorporatePA's online marketing philosophy. We believe that Internet marketing is not just a medium for short-term profit, but an avenue for sustainable long-term growth. Building our clients ladders to success is the reason we exist. That's why we believe in our clients and they believe in us.
