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One of the fastest ways to increase traffic to your website is to implement a paid search, or pay-per-click campaign. Paid search results (sometimes called “sponsored links” or “sponsored ads”) usually appear in a highlighted row or column separate from “organic” search results or web content on a page. As with organic search, paid search results are triggered by keywords entered by the user. Advertisers either pay a set price or bid on popular keywords for their target market, but are only charged “per click” as users click through to their website.
Advantages
Paid Search is an extremely effective way to find new customers. It allows you to define any budget and track the effectiveness of your spending. Combined with a comprehensive keyword strategy, intensive tracking and management and compelling creative copy, pay-per-click can be immensely helpful particularly to newer businesses or companies without an established online presence in their markets.
For over 10 years, Corporate PA has been at the forefront of Search Engine Marketing, helping businesses large and small meet their goals reliably and profitably. Our exhaustive but rewarding Discovery process is designed to ensure you set the most effective keywords and targets for your business before your campaign begins, and our activity reports and insights allow clients to supervise the ongoing management of their campaigns.
Best of all, our service is competitively priced and efficiently-structured to bring you more clicks for less money.
Our Paid Search Deliverables Include:
- Complete architecture of your search campaign: methodology, targets and goals
- Keyword Discovery, development and generation
- Custom Advertising Copy creation, including variation testing
- Bid Management, with a dynamic cost/benefit analysis
- Monthly campaign reporting and insights
- Click Fraud Management
SEM 
Advertising 
Search Engine Marketing 
Strategic Keyword Marketing 
Strategic Services 
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