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There are billions of searches happening each month on search engines such as Google, Yahoo!, and Bing. Over 60% of searchers click on the first three natural results (non-paid advertising) for any given search term. Does your site receive its fair share of traffic from the keywords related to your business?
The process of getting your website to rank high for selected keyword phrases is called Search Engine Optimization (SEO). It is process that involves many skillsets, including technology, writing, design, management, publicity, and analytics. There are very few SEO firms like Corporate Performance Artists that have all the skills required to help your company acheive profitable results.
Our SEO Process
- We first research the Keyword Markets to best target the niche markets, identifying modifications or additions to your online business model that will improve your Return on Investment (ROI). Of particular importance is not only your verticals, but your lateral markets as well.
- From the keywords, we identify the search engines, including Local and 2nd-tier engines that might also be part of our campaign.
- We also analyse your target audience and create "Pyschographic Profiles" of each type visitor that might arrive to your site. We ask questions like "What are their compelling needs" and "what are
their driving fears".
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We then identify Landing Pages based upon your keyword markets, profiles, and budget. Each Landing Page is managed as a business, with it's own set of keywords, measurement of ROI and testing to improve effectiveness.
- For each Landing Page we identify a Conversion Process that funnels each visitor to take a required action that makes them a lead or a customer.
- We then Optimize the on-page factors for each Landing Page to make them most effective for acheiving high rankings in Search Engines. This includes technology, design, and content elements.
- We create a Content Strategy - on an on-going basis, we either provide content or train of internal staff on content creation that works within an organized keyword strategy. The intent is provide context relevant content that is dynamic and indicative of an active page dedicated to the keyword subject matter. We also provide on-going optimization of the content created.
- We create and implement a Linking Strategy - the objective is to build a natural looking link building campaign over several months so that search engines believe each targeted landing page is important for the context indicated by the keyword phrases. We manage both external links from other sites and internal links within the site.
- We install and utilize best of breed analytics, such as Google Analytics to measure the usage of your site, the terms utilized to reach the site, and various other metrics.
- We provide ongoing management of the marketing strategies, measuring results and adjusting as needed. Providing regular reports with status of rankings, conversions, and linking.
- We escalate based upon success - as landing pages become profitable, we create additional landing pages based upon the above process for further marketing efforts.
Our SEO Philosophy
There is a lot of argument over what are the best practices for SEO on the Internet. There are claims of "White Hat" and "Black Hat" behaviors. Search Engines publish rules that they claim will cause sites to be banned and then let large companies violate them. So to be able to say what practices are "unethical" is impossible to say.
However Corporate Performance Artists attempts in all its endeavors to do what is best for our clients AND for the world. Thus we will avoid those practices, that to our best judgement, infringe upon the rights of others - including the right to enjoy a rewarding experience when searching the Internet. WE ARE WHITE HAT!
SEO Philosophy 
SEO Process 
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