Company News

CorporatePA Partners with Corinthian Media

Here's the latest news on our efforts to be at the cutting-edge of Cross Channel Optimization.

At CorporatePA, we know that in order for ANY type of marketing to be productive, the digital landscape has to be optimized to effectively capture the leads driven by all efforts, particularly television.

We define this new process of marketing as Influence, Drive, Optimize--a paradigm for the confluence of traditional and new media channels.  In the 80's we saw the proliferation of media channels; in the 90's, the fragmentation of viewership with increased media options.  Today, the continuing evolution of the search process has created a new opportunity to capture leads generated from all media through the optimized positioning of brands online.

Utilizing this new interconnectivity in media calls for more integrated marketing infrastructure, and to that end, Corporate PA are pleased to announce our strategic partnership with Corinthian Media, a full-service media strategy, planning and buying company specializing in all aspects of media planning and placement. Founded in 1974 by owner and President Larry Miller as an alternative for the small to mid-size advertiser looking for a level of attention they could not get from large agencies, Corinthian has since grown to plan and place more than $325 million annually, serving clients with budgets ranging from $250,000 to $125 million.

With our relationship with Corinthian and our new office in Midtown Manhattan, CorporatePA is positioned to continue to build better online marketing and optimization tools to precisely capture traffic initiated through traditional media platforms.