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Sapient To Acquire Nitro Group |
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The Wall Street Journal ran an article we consider to be a good example of the increasing interdependence of the
traditional media and digital space. Sapient Corp, a digital marketing company, is going to acquire Nitro Group LLC, a traditional advertising agency. This illustrates our message - digital captures, media drives.
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Wall Street Journal Excerpt
Digital marketing firm Sapient Corp. is acquiring Nitro Group LLC, an independent advertising agency based in New York, turning the tables on the recent trend of traditional advertising agencies snapping up digital shops.
The transaction, a combination of cash and stock, is valued at about $50 million, according to a person close to the deal.
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