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Research is proving what you can intuitively understand to be true. When prospective clients view your ads, whether on TV, Newspapers, Magazines, or Banners Online - nearly 50% of the prospects will do a search in a search engine rather than clicking or calling.
What does this mean? If you have not optimized your online response center (search engine position), you could be driving clients to your competitors with your own ads!
Corporate Performance Artist is your answer to stopping this serious threat to your business. Not only will we employ proven Search Engine Marketing tactics to drive business your way, but we will make sure to analyze your entire media mix for the hidden semantics that makes a prospect you paid for into someone else's money-making opportunity.
To find out more, fill in the form in the upper right, or call 800-251-4253. If nothing else, you will find out how much opportunity you are leaving on the table because we will create a Missed Opportunity Matrix that spells out the money you could be making monthly from SEO.
Celebrations are premature, but Google took the first step recently toward a new world of SEO technology by proposing standards for crawlers to read AJAX, asynchronous server-side programming techniques used by developers for faster multimedia web content. The inability of search engines to read AJAX has long held back top SEO firms from using the technology in their SEO web design. If Google starts developing AJAX-literate crawlers, Microsoft is sure to follow, bringing about a whole new age of integrated, multimedia Search Engine Marketing.
It’s one of the most common pieces of SEO advice you’ll find: Don’t build your web site with AJAX if you want it to be crawled and indexed by search engines. AJAX-based web sites are essentially a locked and bolted door when a spider comes crawling.
At our SMX East conference today, Google has announced a proposal to change that, a new standard that would make AJAX crawlable. If it comes to pass, and if the other major search engines go along with the idea, the proposal could serve as a green light for developers wanting to enjoy the rich features of using AJAX while not sacrificing search engine visibility.
The details of Google’s proposal are, to this non-developer, highly technical and more than I care to recap here. (Read Google’s blog post, linked above, for the details.) Google’s goals in creating the new standard are summed up in less technical language:
Minimal changes are required as the website grows
Users and search engines see the same content (no cloaking)
Search engines can send users directly to the AJAX URL (not to a static copy)
Site owners have a way of verifying that their AJAX website is rendered correctly and thus that the crawler has access to all the content
Google estimates that about 70% of all web content is created dynamically, and that figure is likely to grow. “This hurts search,” Google says. “Not solving AJAX crawlabilty holds back progress on the web.” Those quotes are from a Google Docs presentation deck about the proposal, embedded below.
Google is asking for feedback on the proposal in the Google Webmaster Central help forum.
Corporate Performance Artists, a New
York Search Engine Marketing and Web Agency, announced this week it
will begin offering Strategic Search Marketing services.
Research is proving what you can intuitively understand to be true. When prospective clients view your ads, whether on TV, Newspapers, Magazines, or Banners Online - nearly 50% of the prospects will do a search in a search engine rather than clicking or calling.
Corporate Performance Artists, a New
York Search Engine Marketing and Web Agency, announced this week it
will begin offering Strategic Search Marketing services.
