Social Media Management
Social media is a new and sometimes foreign thing for many businesses. One question we often hear is:
"Does my business or industry really have a place in social media?"
The answer is, without fail, yes.
Social media helps your SEO rankings, especially now that Google has adjusted their algorithms to rely more on social results. It can also be a simple brand reputation management tool, as well as a quick and easy way to interface with past or potential clients.
Ten years ago, a business without a website would have been considered “old fashioned.” Today, a business without a website might even be considered obsolete, and now a business without a Facebook Fan Page is considered "old fashioned".
Managing a fan page includes posting updates, posting links back to the website, especially of recently updated content as well as responding to any inquiries from fans of the page.
Twitter is an invaluable tool for communicating with the world at large. Facebook is a more closed system, allowing only people who want to find you to interact with you, and not the other way around. On Twitter, you can find people with your same interests, within your same industry, or who are looking for your service.
We can create and manage a Twitter account for you, which includes posting updates, researching who are the "intelligence hubs" of your topics and interacting with people.
Other Social Resources
There are countless other social resources that we can tap into. LinkedIn is a great source for interacting with other professionals. Youtube & Vimeo are often untapped resources for promoting video content. Things like Quora, Yahoo answers and Vark are great question and answer sites for establishing yourself as an information leader. In addition, we can do research on any other social communities that would be right for your business.
Reporting
Many people wonder how to measure the value of social media. Well, with our reporting tools we can monitor your brand’s image and report on things like followers, clicks, and buzz around general topics relating to your business.
