Strategic Marketing

At CorporatePA, we've been perfecting our Internet Marketing strategy for over a decade. Our combined experience as an SEO company specializing in research and development and an NYC Web Design firm have led us to develop a holistic approach to online marketing we term "Strategic Marketing".

Our Discovery Process

Central to our strategic marketing approach is an interview and research process with our clients we call "Discovery". It begins with an in-depth Q&A with the principles of your company, in which we discover your current and potential target buyers, what each group is looking to find and the needs and fears which motivate them to buy--or not to buy.

We then take this research and analyze it, developing fictional profiles of customer targets which illustrate possible entrance points to the website, what pages they're likely to view for information, and the actions each group will take before buying. We use this information to develop navigational funnels with landing pages and actions tailored to address the individual needs and fears of each group, as well as in our strategic keyword analysis.

Strategic Keyword Analysis

Keywords are the language of search, and our unique keyword discovery tools allow us to analyze in-depth the search terms used by your unique customer base and determine the most lucrative keyword terms to use in your marketing content. Our analysis includes both local and global search vocabulary, as well as "long-tail" keyword searches that exploit every competitive keyword advantage.

Once our keyword discovery is complete, we organize similar keywords into "verticals". These groups of keywords can be used for crafting keyword-rich SEO content, social media and other offsite links, and pay-per-click campaigns. Armed with your unique customer research and keywords, CorporatePA tailors the most effective internet marketing strategy to capture the maximum market share for your business.

Report. Analyze. Adjust.

How do you stay ahead of the competition? It's not by simply doing SEO once. It's the continual effort put in each month to analyze and adjust your campaign to keep you ahead of the pack. How do we do this? Our in-depth reporting tools analyze every aspect of your marketing strategy, from search volume to conversions, examining trends and evaluating user data. If it works, we do more of it. If it doesn't, we stop doing it. It's that simple.